Before Erika Amore became a rising star on OnlyFans, she was behind the scenes at WWE — not as a wrestler, but as a marketing professional. Working with one of the world’s biggest entertainment brands and observing stars like John Cena up close taught her more than just corporate strategy. It gave her a deep understanding of what makes people connect with a story —a lesson she’s now using to great success in the adult content world.
Amore was laid off in 2020 during the height of the COVID-19 pandemic. Rather than dwell on the loss, she saw an opportunity to pivot. With years of experience in storytelling, branding, production, and fan engagement, she built a presence on OnlyFans. On this platform, success is often as much about personality as it is about appearance.
“Working at WWE was the best training ground,” Amore said in a recent interview. “I didn’t just market wrestling. I learned how to build a story, create a character, and make people care.”
And that’s exactly what she did. On OnlyFans, Erika leans into a fictional persona: a bold, busty MILF from Texas. She’s quick to point out that the character isn’t who she is in real life — it’s entertainment, and it’s working.
“I created a version of myself that fans can follow and feel connected to. It’s just like the characters in wrestling. The moment you give people someone to believe in, they’ll invest emotionally — and financially.”
One of her biggest inspirations from her WWE days is none other than 16-time world champion John Cena. While she admired his in-ring performance, it was his professionalism off-camera that truly left an impression.
“John Cena was always the same — professional, kind, focused,” she recalled. “He made everyone on set feel important. That’s the energy I bring into every shoot, every event, every interaction.”
Now managing multiple creators, filming group content, and attending industry events, Amore credits Cena’s example for the way she runs her business: with respect, clarity, and intention. She views her OnlyFans journey not just as a form of expression, but as a business, one where branding and character development are just as important as content.
She also acknowledges that not everyone entering the space has her level of experience. “Having a professional background sets me apart,” she said. “Most people don’t come in with a sense of structure — branding, storytelling, production planning. I do.”
Though she dreams of becoming the “Dwayne Johnson of content creation,” it’s Cena’s grounded approach to fame that she tries to emulate in her everyday work. For Erika Amore, it’s about building something sustainable — and doing it with integrity.
For more stories on creators redefining the industry with strategy and purpose, visit List25.
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