Tim Stokely, the entrepreneur who transformed the digital creator economy with OnlyFans, is stepping back into the spotlight with a bold new project: Subs.com, a subscription-based content platform designed to serve a broader spectrum of creators.
In a move that’s already sparking conversations across tech and entertainment circles, Stokely announced the official launch of Subs this week, calling it a platform built “for all creators”—not just those producing adult content.
There is a clear demand for a subscription platform that gives creators everything they need in one place,” Stokely said. “Creators have been telling me what they want, which is exactly what we have built with Subs.”
Unlike OnlyFans, which rose to global prominence largely due to its uncensored adult content and sex work advocacy, Subs is positioning itself as a platform with more versatility, accommodating everyone from fitness coaches and makeup artists to educators, influencers, and musicians. Its core features will include paid access to exclusive content, one-on-one messaging, and even video call scheduling—a suite of tools designed to maximize income and engagement for digital creators.
Stokely isn’t shy about the platform’s earning potential. Using Kylie Jenner as a hypothetical example, he noted that if just 0.5% of her Instagram followers converted to paying Subs.com subscribers at $10 per month, the star could generate around $20 million in monthly income from subscriptions alone.
While the new platform shares some DNA with OnlyFans—monthly subscriptions, creator-to-fan messaging, and premium paywalls—Stokely insists this isn’t just a reboot of his past success.
“We’re not building on what’s been done before,” he explained. “We’re creating something wider reaching, with unique and exciting features that allow creators to monetize more effectively.”
The announcement comes at a time when many creators are voicing frustration with existing platforms, citing issues like censorship, algorithmic suppression, and limited monetization pathways. Subs.com seems to be targeting that gap, offering more control, flexibility, and revenue options for creators looking to maintain independence and ownership of their digital brands.
While the platform’s exact launch date and early adopters are yet to be revealed, one thing is clear: Tim Stokely is betting big on round two. With the creator economy becoming more active and lucrative than ever, Subs.com could very well be the next major player in reshaping how creators connect with their audiences.
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